Step 01
Connect
We hop on a quick intro call to understand your current business model and tech stack.
Help Us Build the Ultimate All-in-One Fitness Platform.
Tired of stitching together spreadsheets, WhatsApp, and 5 different apps to run your business? Join our exclusive Design Partner Program to shape the features you actually need and get lifetime perks.
The problem
Why existing software fails independent coaches.
Most fitness tech is built by software engineers who have never trained a client. They are bloated, expensive, and force you into rigid workflows.
So we're doing it differently. We're building a lightweight hub for client check-ins, custom programming, and billing. But we refuse to build it in a bubble. We need active trainers and nutritionists calling the shots.
What it is
A collaborative partnership between Martelé Digital and independent fitness coaches.
We study
your client onboarding, workout programming, and administrative pain points — in depth.
We build
all-in-one coaching, tracking, and business management tools around what we discover together.
You shape
the platform roadmap — and get exclusive founding member perks to streamline your business.
How it works
Six steps, from initial discovery to a custom coaching platform.
Step 02
Audit
We map your client onboarding, workout delivery, and administrative friction points.
Step 03
Configure
We pinpoint automation opportunities to streamline your check-ins, programming, and billing.
Step 04
Tailor
You review wireframes and prototypes customized to how you actually train clients.
Step 05
Co-design
We build out core platform features based directly on your real-world feedback.
Step 06
Pilot
You get early access to manage your live clients and drastically cut admin hours.
What you gain
A lot, for a few hours of candor.
Shape the product
Influence what coaching, billing, and tracking features get built and how they work.
Priority pilot access
Use our all-in-one platform to run your business long before open launch.
Free workflow assessment
A professional audit of your current client onboarding and admin systems.
Uncover bottlenecks
Identify tedious tasks and manual software traps wasting your billable hours.
Scale client capacity
Take on more remote or 1-on-1 clients without increasing your daily workload.
Automated check-ins
Offload routine progress updates, macro logging, and intake forms seamlessly.
Founding partner perks
Lock in permanent discounts and exclusive status as an original co-creator.
Purpose-built tech
Help shape software made specifically for fitness pros, not generic business.
Who it's for
Independent fitness pros willing to share how coaching really gets done.
Trainers
Personal Trainers
Custom programming, workout delivery, progressive overload, and in-person or hybrid client tracking.
Nutritionists
Registered Dietitians & Nutritionists
Macro plans, meal-logging reviews, dietary consultations, and ongoing client accountability.
Coaches
Online Fitness Coaches
Remote client onboarding, automated check-in forms, messaging, and scaling 1-on-1 subscriptions.
The exchange
A fair, transparent trade.
You give
- A few hours of your time over the coming weeks
- Honest insight into your coaching business and pain points
- Direct feedback as early prototypes and features take shape
You receive
- A free assessment of your client onboarding and tech setup
- Direct influence over the features on our product roadmap
- Priority pilot access and founding partner pricing for life
Why now
The earliest partners shape the foundation.
01
The Design Partner Cohort is intentionally small. Every trainer and nutritionist directly influences the feature roadmap.
02
Admin fatigue and software clutter are at an all-time high. Streamlining your operations frees up critical billable hours now.
03
Early pilot access ensures your coaching business eliminates administrative bottlenecks long before the platform opens to the public.
Join the design partner cohort